The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire. They set about reinventing traditional British clothing by adding twists to classic pieces. Many of Joules’ garments had an element of surprise – a purposefully mismatched button, a contrast colour hiding underneath a collar or even a printed lining. Best discounts are offered by Joulesto save a large amount of money. Take fully verified promo codes and coupons and save a huge discount on the respective offers at fairycoupons.com.